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Connecting Northern California and France by Pre-Roll; Get to Know  DE LA BŌ

Connecting Northern California and France by Pre-Roll; Get to Know  DE LA BŌ

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Northern California, a region in the United States known globally for its beautiful trees:

  • Redwoods, known as the giants, and over 2,000 years old. The Sequoia Redwoods have a dedicated highway, state park, and national park in the region.
  • Cannabis, known as the premier cannabis growing region, producing millions of pounds of cannabis, and supplying about 66% of cannabis in the United States.

France, the largest country in Western Europe with a history of smoking being an act of glamour and a societal norm. Seen since the ’60s60’s in French cinema, French culture, and Brenda Walsh on Beverly Hills 90210,; France and smoking are like milk and cookies.

In the cannabis industry, Northern California and France meet at the word ‘de la beuh’. French slang for weed. The slang word is also the inspiration behind DE LA BŌ cannabis company.

cannabis world news image of lake with box of cannagars on tree stump

About DE LA BŌ Cannabis Company

DE LA BŌ is based in Northern California where their de la beuh is grown. The company was founded in 2019 by Michael Baranchuck and Alex Shkolnikov. Both are lovers of and growers of Northern California de la beuh, France, and de la beuh consumption by way of smoking.

The founders wanted to merge their love of smoking and growing ‘de la beuh’ and France, into one product with its own uniqueness. Baranchuck says: “We thought that pop-culture slang would be a fun way to represent the brand and changed the spelling from ‘de la beuh’ to ‘DE LA BŌ’ to give it its own unique style”.

Created from that merge is a line of products with everything needed at purchase to conveniently consume:

  • Six pre-rolled joints
  • Inside of decorated and discreet packaging
  • With a set of matches included

DE LA BŌ is operated by a four-personfour person team; the founders/co-owners listed above, Nathan Roemer: Co-owner, Co-Investor, and Head of Human Resources, and Chris Gennin: Co-owner, Head of Sales, and Head of Social Media.

The foundation that DE LA BŌ was built on is a passionate mix of authenticity, community, and spreading love. Co-owner Gennin says that because the foundation is strong, the company is known as a provider of high quality de la beuh for consumers that smoke.

cannabis world news woman holding cannagars

DE LA BŌ California Based Products

All of the premium flower strains used by the company are hand-selected by Baranchuck. DE LA BŌ makes the promise that consumers will always have “100% flower and absolutely no trim”.

Baranchuck says: “Alex and I traveled to France quite a few times and fell in love with the beauty and culture. We wanted to make a lifestyle brand with a beautiful elegant style.”

Three grams of de la beuh, divided into six pre-rolls packaged in elegant and discreet packaging, and named after flavors and desired effect instead of the strain. With DE LA BŌ, consumers shop for products in California dispensaries according to what they want to taste and feel:

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cannabis world news image of skunk holding a joint standing by a cannabis plant with various moon phases across the top

  • Fuel: contains a gassy terpene profile derived from strains like:OG Kush, Biscotti, Guava Cake, and Zawtz.
  • Sweet: contains a sweeter and more fruity terpene profile from strains like: Gelonade, Cherry Pie, Lemon Cherry Gelato, and Rainbow Sherbert.
  • Earth: contains earthy, lemon, and pine terpene profiles from strains like: Blue Dream, Lemon Bean, Dutch Treat, and Super Boof.

Grennin says: “we will be releasing our live resin infused packs this summer”.

Final Words

When it comes to the hand picked selection process, Baranchuck described the following

“I go through a process that checks for:

  • Density: only sourcing plants with the right density to ensure the grind is a perfect consistency. This keeps the oils from the flower perfectly distributed throughout the grind.
  • Cure: only using flower that was flushed and dried properly. Meaning it was given enough water during its last couple weeks of life, to flush out the salts and nutrients.
  • Storage: obtaining the right flower and storing it properly. DE LA BŌ stores all of their de la beuh and pre-rolls in a cold room, which is essentially a large humidor designed specifically for cannabis.”

DE LA BŌ’s mission is to provide quality de la beuh for cannabis connoisseurs who wish to elevate above the ordinary. Locate their products and connect with them by visiting: www.https://delabocannabis.com/.

Veronica Castillo is known as the Traveling Cannabis Writer. She is a writer on the road covering all things cannabis/ hemp/ and overall plant medicines. Her body of work can be found in multiple industry publications both digital and print where she provides cannabis industry and community insights from her 6 year journey around the country. She is a member of the MCBA Board of Directors, a collaborator, connector, and always seeking to bring to light the hidden gems in the plant space. You can follow her journey on Instagram: @vee_travelingvegcannawriter and/or LinkedIn: @Traveling Cannabis Writer 

Photos credit: DE LA BO

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