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How Seeds Make Their Way From Breeders To Growers?

How Seeds Make Their Way From Breeders To Growers?

cannabis world news seeds strains genetic breeding image of Strainly logo

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Putting breeders in control is a core element of our DNA. In this article, we’ll explain the various distribution approaches breeders can take and explore how Strainly can help them.

Breeders have long been under pressure. Being a successful breeder while staying under the radar of law enforcement was (or still is!) a fine line to walk. With legalization, new constraints are emerging. Breeders can promote their lines more freely without being raided, but they are now facing growing competition and demanding clients. It is, therefore, crucial for breeders to maintain a certain level of control over the distribution of their gear, ensuring that promotion, reliability, and customer service meet their standards.

This is easier said than done, though. Handling the sales and logistics of a seed-breeding business can be time-consuming. In addition to growing and breeding, breeders have to manage an online presence through a website or social media pages, provide customer care, and fulfill orders. Some of these tasks can be outsourced to representatives, partners, distributors, or retailers, but usually at a cost (in time, money, or liability).

DIY

Many breeders decide to handle everything themselves, from seed production to retailing. In such a case, a breeder would indeed harvest, sort, and package the seeds but also advertise them online and/or during industry events, distribute them to retailers or sell them directly to growers, and deliver or ship the genetics to their destination. This can potentially become more than a full-time job but has many advantages.

Pros

The main advantage for breeders is that they remain in control of the entire process, including when, where, and how. From a quality perspective, the breeder can ensure that no pack is altered during transit and, therefore, stands behind his product without hesitation.

From an experience perspective, it allows the breeder to ensure that all information provided about the genetics is accurate, and that they are available when and where they wish. It’s also a cool feeling for growers to directly interact with the breeder.

Financially, all revenues from seed sales go to the breeder. This means more value stays with the breeder and often better control over retail price.

Cons

It’s more work. Breeders usually pride themselves—with reason—on all of the work, from hunting parents to packaging the seed progenies. But there’s a lot more that can be less fun if your passion is to spend time with your plants.

Advertising their seeds online is a MUST for breeders. If there’s a plethora of solutions today to create your own website, it’s not always that easy to build one that looks professional and is secure. On top of that, a LOT of those solutions are not available to businesses operating in the industry. The toughest part is not building the website, though; it’s driving traffic to it. And on that front, the industry is not eligible for digital advertising on social media. Digital presence takes a lot of time to build and is still challenged in many ways, a time that few breeders, if any, can afford.

Traveling to trade shows yields better results, but the logistics involved are costly and time-consuming.

Rely on third parties

When things scale, a breeder may decide to outsource some of the tasks described above. Marketing and distribution efforts can be shared with third parties such as representatives, seedbanks or dispensaries. This can be convenient in many ways but bears a cost.

Pros

For some breeders, the marketing, sales, and logistics activities can become overwhelming. Using the services of “reps” to handle sales or wholesaling to seedbanks and dispensaries allows breeders to focus on core breeding activities. In addition, going through retail partners sometimes raises the question of compliance with license requirements and regulations.

Cons

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cannabis world news seeds strains genetic breeding image of male cannabis bud laden with seeds

Relying on third parties implies losing some control over marketing, sales, and shipping. It also requires a high level of trust in the partners and channels being used, as customer experience depends on the reps or retail channels handling sales and shipping (on behalf of the breeder). Finally, reps, seedbanks, and retailers take their commissions for the work performed, leaving less money for the breeders.

How can Strainly help breeders?

Strainly is flexible enough to support both approaches. Many breeders have their own account on Strainly, through which they handle end-to-end distribution. Our clear transaction workflow and robust review mechanism make the whole process smoother and safer than on social media. The other major difference with social media is that we’ll never shut down your account for selling seeds! We even have dedicated plans for our members.

Depending on your distribution approach:

  • You can share a single account with a partner or rep by adding two or more admins to this same Strainly account. Each member linked to the account (as admin) will receive email notifications and be able to answer customers’ questions and coordinate sales. So you can have an entire team managing a single account, depending on the team members’ schedules and duties.
  • You can also decide to collaborate with other members who have their own separate accounts but who carry your gear. These members can be your reps, seedbanks or dispensaries. Following each other is an easy way to constantly stay in touch with each other and have visibility on channels and respective volumes while coordinating efforts.

In conclusion, you no longer need to buy a domain, design a website, create newsletters, or spend hours on social media to build a following. With a Strainly account, you can set up a flexible and
reliable distribution channel adapted to your needs for free in a matter of a few minutes! Your own profile page with your URL to share on social media, featuring all your gear and allowing you to handle customers’ requests smoothly while building a following and getting reviews for each transaction you make. Some successful members even share their Strainly link directly on their Instagram profiles. Do not hesitate if you have questions.

Follow on social media:


Instagram = @strainly.io

Twitter = @_strainly

Feature photo credit: Strainly

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