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Lex Corwin of Stone Road Cannabis: His Success from Passion

Lex Corwin of Stone Road Cannabis: His Success from Passion

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To say that I’m a fan of Lex Corwin’s success is a huge understatement. From the very moment that I met Lex out in Los Angeles, I knew that this was a man who is following his own dreams. And what vivid dreams they are. From Connecticut to La La, the land of dreams! And what a trajectory he has achieved. While others with formidable provenance have crashed and burned, Lex continues to open new markets and persevere in his chosen art. The art of gorgeous cannabis that smokes just like his personality.
Deeply ebullient!

When Lex got into weed it was still illegal in the East coast. I know, because I’m a tad older and I’ve struggled with this illegality since the early 1970’s. Not only was cannabis illegal, but it was and still is, deeply stigmatized by the old school who run things in the suburbs. Lex has transcended this stigma by developing his own path in life, away from this stifling environment of suburban suburbia. In the vividly glowing sunshine of California and now New Mexico, Lex is achieving success that he probably envisioned in “High” School and now it’s the thing that drives his life. Gourmet Cannabis that tells a deeper story. A story of personal success, individual entrepreneurship, and intricate passion. Cheers! WB.

Warren Bobrow: It’s been a while since we’ve come across each other professionally. Hope all has been well. From the looks of it, your company is growing exponentially. That’s good! Always proud of your success, being an East Coast person. What have you been working on? I’ve always been a fan of your flower; how do you maintain your demand for excellence?

Lex Corwin: Always a pleasure Warren. We were due for a catch-up!
We have been busy! We are working on a ton of exciting projects – this week we launched in New Mexico (our fifth market) and solidified our partner for our launch in NY.
Sabrina, my coo, and I are also working on bringing an edible to market in CA. Exciting but challenging times. Besides that, we are working on a few other states – Missouri, Montana, and Mississippi. While of course continuing to expand and improve our farm and products in the ever-changing CA marketplace.

WB: Please tell me about your new project in New Mexico. I love the cannabis there, btw. I’m a huge Albuquerque cannabis fan. I believe there is real benefit in growing cannabis in natural soil, at altitudes over six thousand feet. And the cannabis tastes so good in this zero-humidity environment! What are you looking for in your pheno hunts to make your New Mexico flowers the best you know? Any pro tips for my readers?

LC: We are so pleased to finally launch in New Mexico. It’s been a wild ride! We partnered with our Oklahoma partners, Stashhouse Distro, to bring the brand to NM in our first revenue-sharing deal. We are excited about this deal structure because it gives us a lot more control over the products we bring to market and our supply chain in general. We know exactly what is coming to market and when, rather than our prior structure of a purely licensing deal where we had little visibility into the products going to market.
I agree the flower is fantastic in NM and there are some really talented growers based there. In terms of our pheno hunt – we stuck with what we know – strains that are bright, fruity, sour, and delicious. We have a formula we like to follow in CA and all our states and didn’t want to deviate from the genetics we knew people loved and expected from us.

WB: What are your six-and twelve-month goals for Stone Road in New Mexico?

LC: We really hit the ground running in NM – considering this is our fifth market we knew exactly how to approach this launch. In other states, it took us 2-3 months to get product to the market whereas in NM we had fresh products hitting the shelf in less than a month after our last packaging components arrived. Record time for us!
So, in six months we’d love to be in 50 stores considering our supply chain is fairly mature and developed. I think we can handle it. And then in 12 months we’d love to be in over 100 stores. A large number indeed – but with our fantastic partners I believe this is attainable.

WB: Do you have a favorite city in New Mexico? Maybe a favorite restaurant? Where? Food type?

LC: I love Santa Fe. It’s so special. It’s so spiritual and just drop-dead stunning. The food is also amazing and the locals warm and friendly. Fun fact: it’s also the oldest capital city in the US.
My aunt lived there for 9 years so I was lucky enough to visit a few times. We had a great time visiting all the local galleries and walking the trails by the river.
We had a number of sensational meals, but I vividly remember Arroyo Vino. They have a large garden on site, so the produce is top-notch. Plus, the hospitality was so warm and welcoming – I look forward to going back!

WB: I know this is a broad reaching question, but what is your passion?

LC: My passion is finding joy in life. I love my job, surfing, and just hanging out with friends and family. In this tumultuous industry – finding and holding joy is extremely important. While I work pretty much 24/7, I always find time to take trips and explore the world. I figure as long as my job is crazy stressful, I might as well enjoy the journey!!

Tasting Notes for a pre-roll joint from Stone Road in California

Birthday Cake and THCA Diamonds and Hash

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Nose: Tangles of tangy/sour oven roasted fruit lead into the aroma of freshly sliced, California fruit salad, laden with citrus zest and sea salt slicked shells. Crushed minerals in the nose bring the anticipated results, laughter ensues and the deeper experience of hash and the rush from the THCA Diamonds make this not your usual pre-rolled joint. It is a thing of rare beauty.

Mouthfeel: Brown Butter, sizzling hazelnuts, and crunchy French Toast soldiers dripping in steaming hot dark maple syrup. Truly patient curing at work here, no coughing at all!

Stone: This is not your beginner’s cannabis, so plan accordingly. You can smoke the entire joint or share it with friends- it’s up to you. The indulgence of smoking a one gram joint alone, by yourself…., well that is best left to the studied professionals. Cannabis as elegant and carefully nurtured as this brings pleasure and craft to the forefront and teaches us a little bit about the humility of Lex Corwin’s success in every meted puff.

Follow online: https://stoneroad.org/

Feature photo credit: Morgan Leigh English

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