A new coalition has formed to support struggling regenerative organic cannabis farmers!
More than 100 regenerative organic cannabis farmers and brands, partner dispensaries, allied businesses, and nonprofit advocacy organizations have joined together to form Weed Like Change, a consumer education campaign to advocate for regenerative organic cannabis.
The Weed Like Change campaign has high hopes to shift the industry toward environmentally responsible and ethically produced cannabis products. The objective of the campaign is to improve market access for independent and small-scale legacy farmers, increase the financial viability of regenerative organic cannabis brands, and raise consumer awareness about the role cannabis production plays in either contributing to climate change or helping to lessen its impacts.
“Many factors such as climate-driven disasters, wildfires, and droughts, along with economic adversity from onerous regulatory burdens, and falling prices due to unbridled cannabis production contribute to the crises faced by many small-scale, legacy, craft, and family-run cannabis farms,” said Chrystal Ortiz, founder of Sun+Earth Certified High Water Farm and Herb & Market Humboldt dispensary, which are both participating partners in the Weed Like Change campaign. “In response to these challenges, the Weed Like Change campaign is working to uplift regenerative organic cannabis farmers who have endured great hardship in a rapidly expanding and increasingly corporatized industry that seeks to monopolize production and market access.”
Convened by the nonprofit Sun+Earth Certified, the Weed Like Change campaign aims to educate cannabis consumers at retail outlets, points of sale, online, and through a series of educational events, about the environmental advantages of regenerative organic farming in the cannabis industry, and the health benefits of cannabis products that are produced to high-bar organic certification standards.
As part of the Weed Like Change campaign, scores of retail workers have been trained to engage with consumers on the benefits of regenerative organic cannabis. Each campaign partner has also been supplied with educational materials including informative point-of-sale displays and vertical wall units, wooden medallions, and window decals that enable consumers to learn more about regenerative organic cannabis. Dr. Bronner’s, the top-selling natural brand of soap in North America, has produced limited-edition Pure-Castile 4oz soap bottles with a special campaign label, in support of the Weed Like Change campaign, which is being made available at campaign education events.
“By amplifying farmer and consumer voices, and making the connection between cannabis cultivation and climate change, Weed Like Change is educating the public on the most pressing issues facing the cannabis industry,” said Sun+Earth Certified Board President and regenerative organic cannabis farmer Casey O’Neill.
“The mass production of cannabis in indoor, energy-intensive warehouses is not sustainable and has a disproportionately high carbon footprint,” continued O’Neil. “We’re committed to shifting the industry toward production models that are more regenerative and socially just. Weed Like Change helps consumers understand how uplifting farmers is a key priority if we are to protect and revitalize our local cannabis economies.”
Pledge Your Support today!
Sun+Earth farmers and brands need our support if they are going to survive. Each purchase of Sun+Earth Certified products supports small farm communities and gives power to the regenerative organic cannabis movement. Please visit WeedLikeChange.org to:
- Pledge your support for regenerative organic cannabis
- Learn where you can buy Sun+Earth Certified brands
- Donate to the cause
- Learn more about the campaign and its participating partners
Together, we can shape a future of healthy cannabis without contributing to the devastating effects of climate change. Join us today!
Feature Photo Credit: Sun+Earth Certified
Heather Dunbar is a passionate, mission-driven sustainability advocate with years of experience in the cannabis industry including cultivation, education, sales and marketing, communications, and strategy. Heather has also worked extensively in the natural products industry and organic food movement, leading product development, brand development, and community outreach for several pioneering businesses. Heather is a natural leader with a passion for improving the world through permaculture, regenerative practices, community development, and using business as a force for good. Heather is a contributing author of multiple publications including, CBD: A Patient’s Guide to Medicinal Cannabis. She holds a degree in Human Development and Health Psychology and an MBA focused on sustainable business strategy and leadership. She is currently the Director of Communications and Marketing for Sun+Earth Certified and Brand Manager for Brother David’s Sacred Allies.