Honor Brands

In the ever-evolving landscape of the cannabis industry, few stories resonate with the authenticity and tenacity found in the journey of Michelle Allred, the visionary behind Honor Brands. This is not just a tale of cannabis but of resilience, integrity, and the indomitable spirit of a woman who has navigated the tumultuous waters of life and business to emerge as a beacon of honor in a field often clouded by controversy. As someone who has had the honor of knowing Michelle for the better part of a decade, I have watched her relentless pursuit of excellence, her battle against unjust odds, and her unwavering commitment to the ethos of honor firsthand.

Michelle’s journey into the world of cannabis began simultaneously in the lush landscape of Humboldt County, California, and Arizona, intertwining motherhood with the demanding lifestyle of the illicit cannabis market. Despite the societal stigmas and legal challenges, Michelle was driven by a deep-seated belief in the therapeutic potential of cannabis and a resolve to provide for her family. It was here, amidst the adversity, that the seeds of Honor Brands were sown, rooted in the conviction that cannabis could and should be a symbol of class and respectability.

The name Honor Brands, operating under the license MOKSHA- Sanskrit for the liberation from the karmic cycle of reincarnation- embodies Michelle’s journey and the essence of her mission. It stands as a testament to her struggle against the predatory practices that pervade the industry.

“We always said that we were honored to be a part of the cannabis culture, and we honor each other and good things, and we live honorably, unlike a huge majority of cannabis companies,” Michelle reflects.

This philosophy is a clarion call for a return to the camaraderie and ethical conduct that once defined the cannabis community.

The transition from the shadows of the illicit market to the establishment of Honor Brands as a legitimate business was inspired by Michelle’s daughter, JC. The desire to never endanger their time together propelled Michelle towards the legal cannabis sector, where she leveraged her expertise to create products that redefine the cannabis experience. From crafting Cannagars for Vietnam veterans to pioneering a cannagar department, Michelle’s journey is marked by innovation, resilience, and a relentless pursuit of medicinal advocacy.

The core of Honor Brands is fortified by the unbreakable bond between Michelle, her daughter JC, and her best friend Danica. Each brings a unique strength to the table, creating a triad of innovation, passion, and, above all, honor. Danica joining the venture later brought with her a ray of sunshine and an arsenal of skills that have been instrumental in the brand’s success.

Together, they represent a formidable force in an industry still dominated by male leadership.

This last move from Las Vegas to Oklahoma was more than another change of location; it was a strategic, heartfelt return to roots spurred by challenges that tested Michelle’s resolve and integrity. Oklahoma offered not just a fresh start but a return to familial lands, where Honor Brands could flourish unencumbered by the malpractices of others that had marred their journey. This shift aligned with JC’s aspirations in Veterinary science, integrating farm life into the brand’s ethos and operations, emphasizing sustainability and a deeper connection to the earth.

At the heart of Honor Brands lies a commitment to excellence and integrity. Michelle’s dedication to producing cannabis products of unparalleled quality without compromise is a reflection of the brand’s name. Each product, meticulously sourced and crafted, carries the mark of honor, challenging the industry’s norms and elevating cannabis to its deserved stature.
“Our products are made with honor!” Michelle asserts, encapsulating the brand’s mission to redefine cannabis culture.

Looking ahead, Michelle and her team aspire to expand their influence, championing the cause of craft cannabis and challenging the stereotypes and stigmas that still cling to the industry. Their journey from the margins to the mainstream cannabis world is not just a story of personal triumph but a beacon of hope for aspiring entrepreneurs, especially women and mothers venturing into the cannabis space.

Michelle’s story is a powerful reminder that honor, integrity, and perseverance are the pillars upon which lasting legacies are built. From the adversity of her early years to the zenith of Honor Brands, Michelle Allred stands as a testament to the power of unwavering ethics and hard work.

As we write the script of the cannabis industry’s future, let us fill it to the brim with culture and trailblazers like Michelle, who, through their struggles and triumphs, have paved the way for a future where cannabis is not only accepted but honored.

So, in honoring Michelle and her Honor Girls, we not only celebrate their achievements but also recognize the enduring impact of their vision on the cannabis industry and beyond. It is a narrative of resilience, innovation, and mostly honor that will inspire generations to come.

All photos courtesy of Michelle Allred