Brian Applegarth

Brian has led the advancement of cannabis tourism in California. Inspired by the iconic cannabis pioneers and social justice movements that are the very foundation of the industry today, Brian brings a unique perspective and immense passion to his work. Through tourism, he works to preserve, enshrine, and celebrate cannabis culture and history. Brian is the founder of The Cannabis Trail and the California Cannabis Tourism Association. He is a sought-after adviser for hospitality and tourism-based businesses. He works with destinations, hotels, and travel industry leaders to create customized hemp and cannabis strategies that entice visitors, mitigate risk, and drive revenue.